Who we are

At BE, we are inspired to bring out the best in you and to be with you along the journey of becoming the woman that truly exhibits confidence, taste and elegance amongst the rest.

"It's never too late to chase your passion. I love to see my customers don my clothes and leave with a big smile." - Irene, founder of BellaEast, lead designer with over 35 years of experience in dress making.

Visit Us!

341 Ang Mo Kio Ave 1 #01-33 Singapore 560341

Wed - Sun, 8am - 2pm